Apple Incorporated will on Monday invite media to a March 25 event at the Steve Jobs Theater on its campus in California.
Apple is expected to launch a TV service
The service is a streaming television service that will include subscription TV service. Apple most often launch products and services in the weeks following an event.
In its invitation, Apple did not specify the focus of the event and gave a single-line description: “It’s show time.”
Apple has long hinted at a planned video service, spending $2 billion in Hollywood to produce its own content and signing major stars such as Oprah Winfrey and more.
Sources familiar with the matter earlier told Reuters that the service may resell subscriptions from CBS Corp, Viacom Inc and Lions Gate Entertainment Corp’s Starz among others, as well as Apple’s own original content.